Indian animation industry :COURTESY:- Wikipedia

Indian animation industry

The Indian animation industry encompasses both 2D traditional, and 3D animation, as well as visual effects for feature films. Although India's film industry has a long history, it is a relative newcomer to the world of animation.

History

The first animated film from India is considered to be Ek Anek Aur Ekta, a short traditionally animated short educational film released in 1974 from Doordarshan's Film Division. Doordarshan is a government run public television service in India. The film is presented as a fable meant to teach children the value of unity. After its success, more shorts were produced by Doordarshan. This was the first time that original animated films from India were broadcast on national television in the nation's official language, Hindi.
The first Indian animated television series is Ghayab Aaya, aired in 1986 and directed by Suddhasattwa Basu.
The first Indian 3D animated film was Roadside Romeo, which was a joint venture between Yash Raj Films and the Indian division of the Walt Disney Company. It was written and directed by Jugal Hansraj[3].

Themes

Recurring themes include Indian culture and Historical developments of India. Examples include Hanuman which dramatizes the life of Hanuman, a Hindu God, and Dashavatar based on the ten avatars of Lord Vishnu.[4].

Awards and festivals

24FPS Animation Awards is a celebration of animation excellence and recognition of the best animation talent in India. Organized with the aim of creating a platform that motivates, hones and showcases Indian animation and student talent. Annually held 24FPS Animation Awards is amongst the premier animation competitions in the country. It is organized by Maya Academy of Advanced Cinematic (MAAC). The 24 FPS Animation Award 2005-06 had more than 250 students that participated from across India. 24 FPS acts as a catalyst to bring the students & studios at one platform wherein the students showcase their skills in front of the top industry professionals & studios, which in turn acts as a placement platform for the students.
Anifest is an annually held animation festival with an education track. Premiere schools and educators from all over India and overseas present their approach and viewpoints. Also showcase their best student films. It is a great platform for teachers to voice their opinions and suggestions. Future animation students as well as educators/trainers were exposed to the variety in approaches to animation education.

Societies and organizations

The Animation Society of India (TASI) is a non-profit organization with its head-office in Mumbai. It aims to educate about the emerging animation technologies and at the same time provide a platform for exchange of creative and technical information within the existing art and animation fraternity in India. It also hosts Anifest, the biggest annual animation festival in the Indian subcontinent.

Market

The Indian animation industry was estimated at $354 million in 2006 and is forecast to reach $869 million by 2010.Animation in India is currently riding on two key factors - a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government's role in supporting the animation industry, and producing original content locally.
In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.[citation needed]
Some of the other estimates of the NASSCOM report on animation indicate the following:
  • The global entertainment market will generate a demand for animation production services of the order of US$ 37 billion by 2003
  • In the non-entertainment segment the demand for animation production services will touch US$ 14.7 billion by 2005
  • The global film/TV program production market will create a US $ 17.5 billion revenue opportunity for animation production houses
  • The Indian gaming industry was estimated at nearly $48 million in 2006 and is expected to cross $424 million by 2010[7].
Pune, is competing with Hyderabad and Mumbai to be the country's animation hub. With the sector facing severe human resources shortage, more and more studios are increasingly venturing into animation training. Chetan Deshmukh, an anomator and special effects expert, recently shifted his base to Pune from US. He has worked on Hollywood movies like Chicago and Shanghai Knights. The Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), a premier body of industries in and around Pune region has launched a programme to catapult Pune as a global hub for animation and gaming. It has recently formed a group of professionals, training institutes and celebrities to implement the initiative, with filmmaker Amol Palekar has as their brand ambassador.

Comparison with the global scenario

The total global animation production figures, according to the NASSCOM Animation report, range between US$ 16-31.5 billion for the year 2000. Statistics for 2001 stand anywhere between US$ 25 billion and US$ 38 billion. Analysts estimate that the global animation production rose to about US$ 45 billion in 2002.

Ventures

Continuing its impressive financial run, Chennai-based Media Technology Company Sanraa media,has signed a £ 2 million deal with the Leading Global Production Company Endemol, UK for the production of the animated series 'The 99', which is based on the illustrated comic 'The 99'. The 99, a 3D animation series, will comprise 26 episodes will be done by Sanraa Media and day-to-day production will be overseen by Endemol.
The co-production deal also entitles Sanraa Media to the rights of distributing the series in India, Indonesia, Malaysia, Pakistan, Sri Lanka and Thailand.

Animation institutions

  • National Institute of Design, Gandhinagar
  • MAAC (Maya Academy of Advanced Cinematics)
  • Arena Animation Academy
  • Zee Institute of Creative Arts ZICA
  • Sanraa Media Knowledge Center

Animation studios/companies in India

Animation studios in India including television channels and production studios.
  • Octave Simulations
  • DQ Entertainment
  • Bluegrass Studios
  • Buena Vista International India
  • Cartoon Network (India)
  • Sanraa Media Ltd
  • Tata Elxsi
  • Future Thought Productions
  • Phoebus creations
  • Reliance MediaWorks Limited
  • UTV Toonz
  • Heart Entertainment
  • Jadoo Works
  • Prana Studios
  • Kathputlee Animation Studios

List of Indian animation movies

  • Ek Anek Aur Ekta (1974)
  • Ramayana: The Legend of Prince Rama (1992)
  • Hanuman (2005)
  • Kittu (2006)
  • Krishna (2006)
  • Return of Hanuman (2007)
  • Roadside Romeo (2008)
  • Dashavatar (2008)
  • Ghatothkach (2008)
  • Koochie Koochie Hota Hain (2010)

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